Another metric to look at in FPA is the number of paid advertisements.
Advertisement is what really drives the magazine business.
The # of paid ad pages has gone down quite a bit for that mag.
This is why FoxTalk is a survivor. They have a much higher subscription rate than FPA and that is because they dont really do much in the way of advertisement.
Rodman
Rod Paddock
Editor in Chief CoDe Magazine
President Dash Point Software, Inc.
VP Red Matrix Technologies,Inc.