>Drugs? Not exactly. He is the leader of the people who grow coca leaves. Some of those leaves are used to produce illegal drugs, some are chewed directly. Neither the coca-growing nor chewing the leaves are illegal in Bolivia and some neighboring countries, but the government has put some restrictions - mainly as a result of pressure from the U.S. - on the amount that can be grown.
Hardly anyone in Bolivia will find the stuff with E.Coca strange. However, there is something else about him and his group which some find quite objectionable: the fact that they have often organized road blocks, as a measure of protest against all sorts of things. Now that MAS (Movement Towards Socialism, his party) gets to power, perhaps someone else will take over, organizing the roadblocks...
Difference in opinions hath cost many millions of lives: for instance, whether flesh be bread, or bread be flesh; whether whistling be a vice or a virtue; whether it be better to kiss a post, or throw it into the fire... (from Gulliver's Travels)