>>>>That's it. Where I grew up, that sort of author's whim is taken for illiteracy, and hence used very sparingly. It's most common in cases when some semiliterate files a request or a complaint to any sort of authority (be it city hall or school staff or even an utility service),
>>>
>>>That would be "City Hall" :-)
>>
>>Not even in translation. That's the point - in Serbian, if you capitalize that in a private text, you're already showing them too much awe and exaggerated respect. We're capitalizing extremely sparingly. Well, compared to English, of course (and BTW we don't capitalize adjectives, unless they are a part of a name - and only given names of persons, places, institutions count).
>
>I think that's the same in English - you don't cap an adj. unless in proper case, like part of a title (but the articles - unless at the start of the expression- and prepositions shouldn't be)
>
>e.g.
>
>"The End of the Free World as We Know It"

And we don't have title case either. Here are a few websites of Serbian newspapers, so you can see for yourself:
http://www.politika.co.yu/cyr/default.asp.htm
http://www.danas.co.yu/
http://www.glas-javnosti.co.yu/danas/srpski/vest-dana.shtml
http://www.vreme.com/