Terry,
I am still not fully awake, I yet have to drink my coffee, but I think the quotes are necessary, otherwise the expression would be evaluated only once, and "Arial" or "Bharati" would be the used font for all columns
Hugo
"The five senses obstruct or deform the apprehension of reality."
Jorge L. Borges?
"Premature optimization is the root of all evil in programming."
Donald Knuth, repeating C. A. R. Hoare
"To die for a religion is easier than to live it absolutely"
Jorge L. Borges