But in the case of Advisor, there is not a "ready supply of customers". Circulation has been decreasing for some time. Screw ups like this won't help.
>I had the same sort of negative perception of my cell carrier. I call it the "Waffle House" effect (after an unresolved issue with a local WH manager): it does no good to complain when there are a ready supply of customers willing to take your place. When I was younger, and there were less people in the world, I recall that companies seemed more concerned about customer perceptions because the supply of customers was more limited in relation to current levels.
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>Yes, I liked Foxpro Advisor once upon a time, when their magazine was full of good, usable information and few ads. But what is the ratio now between actual magazine sales and ad sales? If any firm begins making more money from advertising than sales, well, that would be the writing on the wall for me with regards to any hopes of their concern over reader opinion. They could give away the mag at that point, and still justify to the advertisers that they were "reaching" a certain degree of readership.
Craig Berntson
MCSD, Microsoft .Net MVP, Grape City Community Influencer