But the advertising dollars are drying up too. Many of the ads recently are for other Advisor publications or DevCon.

>Notwithstanding the previous post regarding short-term profit and the popularity of Foxpro in the merketplace, if they become advertiser-centered instead of subscriber-centered, then advertisers supplant the traditional subscribers/purchasers, and if the publisher obtains all the advertising revenue they need to produce the issue, then it could be said that they have their ready supply of customers (of one sort, or another).
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>It could be said that -- at such a point -- the objective shifts from providing solid technical articles to the community of readers to using the community of readers to sell space to the (more important) advertising customer. In that regard, it would be a success.
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>I hate to be cynical, but it does seem to be par for the course.