Bhavbhuti,
Check out Bo Durban's MoxieObject product at
www.moxiedata.com.
This is a commercial product that allows you to include RTF and HTML content in your reports.
Two big advantages to Moxie vs. other techniques:
1. Each RTF container can autosize based on its content vs. being hard coded as a fixed size container
2. RTF containers can span across multiple pages vs. being limited to a single page.
There's a free eval version for you to try out. Highly recommended!
Malcolm