>That's a legal cencorship. I said in there before time and again; there's a hard cencorship on TV and newspapers. It's beginning at internet now... We're living Fahrenheit 451 actually... :)

You're knocking on the wrong door here. The censorship is not the point in this case (though I do think it exists elsewhere).

Look at it this way... my wife never bothered to learn the full address of her shop on Etsy.com - nor any other address. She just types Etsy, and Firefox googles it for you. End then you get a link to http://search.ebay.com/etsy_W0QQfnuZ1QQfsooZ1QQfsopZ3QQxpufuZx as the sponsored link on top of the expected http://www.etsy.com/ (which comes only as second), simply because eBay will stuff their link up there whenever there's at least one item for sale on it that matches the name.

Suppose you produced a gadget named MetinGadget... and anyone who wants to find it on the web finds the one guy who's selling it on eBay, and your www.metingadget.com is only the 2nd or 3rd on the list... how many visits will you get?