I'm lovin your rant.


>SET RANT ON
>
>How come, practically overnight, all "de Yoot" have started using the present continuous fore the verb "to love"? To my mind there's no need to ever use this tense and it shouldn't BE used. For example:
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>Radio DJs: - "I'm lovin' the new single by ..."
>TV hosts: - "I'm lovin't the way he paints that wall"
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>It's all I can do to stop myself smashing the offending medium.
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>Can anyone cite an example where "I'm loving ..." is apposite?
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>I blame that blight of my surname, McDonalds, and their "der-der der der der ... I'm lovin' it" adverts. It was fine before that.
>
>SET RANT OFF