Henry Ford is attributed to the quote, "They can have any color they want as long as it's black."

>Absolutely. If that weren't true the auto manufacturers wouldn't spend millions (billions?) of dollars a year in advertising. Nor would they invest so much design effort in non-functional things like the appearance of the wheels, the smell of a new car's interior, or the "thunk" the doors make.
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>What's interesting is how much variance there is between car preferences. Asking people what they respond to in a car is almost like asking them what they respond to in the opposite sex. It's all over the lot! (Pun unintended). Some prize practicality, others style, others gas mileage, others pure horsepower, etc. etc. etc. What made me buy the Jetta, in addition to liking the way it measured up on the basic, boring requirements I had in mind, will probably sound shallow, but I know it's what sold me. It was the blue and orange illumination of the instrument panel after dark. It got my little motorist heart going pitter-patter, and it still does.