And the office space @ $65 per square foot, 80 minumum - got to be a closet ;-) Add some equipment and bodies to push the buttons and stuff the envelops - not cheap.

>The USPS offers significant discounts for third class bulk mailings. Various levels of discount are available based on area saturation, barcoding, address cleaning, including +4 and CR info, and physical sorting.
>
>Regardless, it is almost always cheaper to mail less pieces, but having experience in direct mail, I know a 1 or 2% hit rate is considered good.
>
>Even at a discounted rate, they are paying at $.173 per piece + paper + envelope + labor so the math is hard to justify.
>
>The USPS offers significant discounts for third class bulk mailings. Various levels of discount are available based on area saturation, barcoding, address cleaning, including +4 and CR info, and physical sorting.
>
>Regardless, it is almost always cheaper to mail less pieces, but having experience in direct mail, I know a 1 or 2% hit rate is considered good.
>
>Even at a discounted rate, they are paying at $.173 per piece + paper + envelope + labor so the math is hard to justify.
>