>Hi everybody,
>
>Just curious how many of you know when to use its and when it's? I see a wrong usage in native speakers' texts quite often...
>

I do, but until I started writing and editing regularly, I had to stop and think about it every time. I finally figured out that the possessive "its" matches up with "his" and "hers" and thus doesn't need an apostrophe.

Tamar