>In England, when you want a pack of 20 cigs you say "20 Marlboro please". A guy I knew said similar in NY and was handed 20 packs of cigs.
>
>Not the same principle, I know, but ... similar.

We had a brand "Filter 57". I once told the girl at the kiosk I wanted a "Filter 114". Had to explain that I'd go for two of 57's.