>>In high school Distributive Education Class (marketing) our teacher said he was going to give us a little test. He then held up the playboy calendar for 30 seconds and put it down. He said, "Here's the test, what month was the calendar on?" No one knew the answer (boys or girls). He then replied with, "Never make your advertisement so interesting that the message is lost."
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>That's so true. There was a TV ad a year or 2 ago that was very interesting and arty. After about a week or 2 I suddenly though, "But what the hell was it advertising?". I had to concentrate a bit next time it came on.

Ah you watch them twice? That's where they get you :).