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The big jump - Free software!
Message
From
19/01/2007 19:44:06
Victor Chigne
Inteliventas
Peru
 
General information
Forum:
Visual FoxPro
Category:
Other
Environment versions
Visual FoxPro:
VFP 9 SP1
OS:
Windows XP SP2
Network:
Windows 2000 Server
Database:
MS SQL Server
Miscellaneous
Thread ID:
01187178
Message ID:
01187280
Views:
23
To make the numbers straigh, there are about 3,700 potential customers. For our current range, we have about 200 potential customers (yearly sales > 1.5 MM) and we currently have 120 of them. From the 80 left, 50 can't use our software because they should use some corporate software (usually from Argentina). So we have only 30 possible customers. But there are 3,500 business that were too small for us before! They are served by about 7 competitors, who were relegated from the big leages by us when we closed deals with Kraft and Colgate-Palmolive . They have a huge market and it seems that the only reasonable market entrance we can do for them is to enter to the "small" market niche with a free product of superior quality and then begin to get new business form current users of the free software.

Regards



>Hi Victor.
>
>Well, I don't know. You said you almost own the market already. The version you are planning to release will take away the possibility of the few competitors to work. It sounds a bit unfair to me. But I'm probably wrong, so I guess this is something you will have to think about a bit deeper yourself.
>
>Sorry if I had the wrong impressions on this.
>
>Abraços.
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