Perry, there's a cultural aspect to this. Look at
http://www.speights.co.nz/Southern-Values/Southern-Man-ID-Chart.aspx and
http://www.youtube.com/watch?v=q25aJ6UNvhw for an advertisement for beer, then
http://www.spareroom.co.nz/2006/06/11/its-a-hard-road-finding-the-perfect-parody/ for the resulting parody abuse. That's how advertising works down here. nothing is sacred- see
http://www.youtube.com/watch?v=mk2pbd-jfvw&mode=related&search= for another example. Bearing in mind that NZ is increasingly regarded as the premier source for wines such as Sauvignon Blanc and Pinot Noir, go to
http://www.speights.co.nz/Southern-Values/Speight-s-Ad-s.aspx and click the Grape Expectations vid. I hope people can see the Hell billboard in that context. ;-)
"... They ne'er cared for us
yet: suffer us to famish, and their store-houses
crammed with grain; make edicts for usury, to
support usurers; repeal daily any wholesome act
established against the rich, and provide more
piercing statutes daily, to chain up and restrain
the poor. If the wars eat us not up, they will; and
there's all the love they bear us."
-- Shakespeare: Coriolanus, Act 1, scene 1
