hah, I have elevated laziness to an artform but there is alot to be said for a visually appealling UI. We are an ISV and have a bit of competition in our Sector. One of the ways we try to differentiate ourselves from the other guys is buy having a great looking system. Admittedly this is not as big an issue when you develop in house or custom systems. Along with having an easier to use, intuitive UI I really want our customers to have a little "wow factor" when they run it. Sometimes it can be the difference in making a sale or not.