Scott Cook is indeed his name, and he and Intuit have done a terrific job of customer service. But I think he was spinning you a bit in that speech. What put Intuit on the map was filling a previously unfilled niche. They put out a cheap, simple, well designed program that helped people do their taxes on their PC. We don't need no steenkin' tax accountant. It turned out to be a very large niche.

Every one of us who is in business for ourselves should constantly try to reenact that story. What is the next unexplored niche? Maybe the low hanging fruit like Doing Your Taxes or Buying Books Online have already been eaten, but there are still endless opportunities. And the barriers to entry have never in history been lower.


>Hey JR
> Many years ago I saw Scott Cook (I think thats his name, CEO of Intuit at the time) give a talk at a small conference in seattle.
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>He discussed the focus of the company and its software.... They focused on one thing: Customer experience. Thats it. And thats why MSFT and all other competitors have been left in the dust by Intuit.
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>>As usual, I'll ignore the straw-man/spiteful ad-hominem attacks in your post while engaging any relevant points you might raise, which means that this is a very short post.
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>>Just curious... you seem to be arguing that Intuit got big by being successful and got successful by being big. But you don't answer the most simple question of all: how did Intuit ever get to be so big when it consistently acted contrary to every piece of absolute advice given by certain people for more than a decade? If you can focus on that question, certain relevancies might reveal themselves to you. Bear in mind that you can disprove an absolute assertion with a single negative example, no matter how much "evidence" is arrayed to support the assertion.