Rod,
Sorry for appearing to ignore you, I've been somewhat preoccupied...
Focusing on customer experience does seem a good idea. ;-)
But I agree with Mike B: if you can find a niche and fill it, all the worrying about tools you use or change tracking or IP addresses and all the rest of it is as nothing.
"... They ne'er cared for us
yet: suffer us to famish, and their store-houses
crammed with grain; make edicts for usury, to
support usurers; repeal daily any wholesome act
established against the rich, and provide more
piercing statutes daily, to chain up and restrain
the poor. If the wars eat us not up, they will; and
there's all the love they bear us."
-- Shakespeare: Coriolanus, Act 1, scene 1
