Charles,
NZ had a strong beer culture for a long time, but there's a thriving wine industry now. Combined with the outdoors/city dynamic, it creates opportunities to have a laugh - see
http://www.speights.co.nz/Southern-Values/Speight-s-Ad-s.aspxIf you want a *really* politically correct beer ad, look up "Tui Beer Ad" on youtube. ;-)
"... They ne'er cared for us
yet: suffer us to famish, and their store-houses
crammed with grain; make edicts for usury, to
support usurers; repeal daily any wholesome act
established against the rich, and provide more
piercing statutes daily, to chain up and restrain
the poor. If the wars eat us not up, they will; and
there's all the love they bear us."
-- Shakespeare: Coriolanus, Act 1, scene 1
