>>At the end of the day, TV appearance is what matter the most to win majority of (univerally gallable) audience. If you manage to slash this, you would force campaigners to spend money on attracting crowds - by buying actal large pizzas!
>
>Maybe you remember our local elections in '96 (which led to The Walk) - in Dolja/Crni Šor, the SPS candidate was the director of Mlekara (the dairy factory), and to gain votes he was giving free cheese, probably a whole disk per household, to all of Dudara (the Gypsy quarters).
>
>In the end he lost, because the remaining 90% of the people in the community were PO'd that they got nothing :).

Yeah, somwhat simillar :)
In that case political TV marketing / mantra became so loud and so heavily congested that it effectively erased itself. They got to came up with something real (opipljivim) to make up for it, and rich out to lost (indifferent) audiences.
And of course to various 'hippy communities' without electricity/TV in the house...

Huh... Thks God they run out of cheese / pig halfs (polutke) etc :)