>>>http://www.cnn.com/2007/SHOWBIZ/books/06/25/books.thesecret.ap/index.html
>>
>>Works great when you want to improve your golf SCORE. :-)
>
>"See, your high score is improving already!"

We have an old joke related to this. Keep in mind that in jokes, our cops are stupid.

Cop: what are you doing?
Guy: selling apples and having one myself.
Cop: why are you putting seeds on the side?
Guy: I sell seeds separately.
Cop: Why?
Guy: Cause they're good for one's intelligence, brainworks in general.
Cop: How much?
Guy: A buck each.
Cop: That's a bit expensive.
Guy: But well worth it. Wanna try?
Cop: Ok, gimme five.
(eats the seeds)
Cop: Hey, for five bucks I could have bought two dozen apples with seeds in them!
Guy: You see it works!
Cop: Sure does... gimme five more!