>>>>>>>>
>>>>>>>>Yes, I've noticed that. Places we'd call a village in England are towns in the USA. I guess it's all part of the supersize me culture. In UK we used to buy things (like drinks in a cinema) that were small, medium or large. Now, since US influence, they're regular, large and extra large.
>>>>>>>>
>>>>>>But this has been a particular effect marketing tool when applied to other products as well.
>>>>>
>>>>>But it stems from America no doubt.
>>>>>
>>>>>>
>>>>>>Condoms, for example. <s>
>>>>>>
>>>>>>( there was, in fact, once a psy-ops proposal to package up a lot of extra large condoms, label them "Small" and let them fall into the hands of the enemy )
>>>>>
>>>>>But not when the enemy is run by a "dick 'tater" :-)
>>>>>
>>>>>>
>>>>>>I also admired whoever it was in marketing at Mars candy that when they reduced the size of a 3 musketeers Bar by at least one Muskateer splashed a banner across the label that said "NEW SIZE !!"
>>>>>
>>>>>Considering Mars is a UK co. (or was originally) I've never heard of that confection.
>>>>
>>>>
>>>>The product names differ. I think the candy bar sold as a Mars bar in the UK is about the same as a 3 Musketeers bar in the U.S.
>>>
>>>I don't think so. Here in Canada, we have both. I haven't eaten either in decades, so I don't remember them very well, but since we have both, I assume they aren't the same thing. I seem to recall a Mars bar as being sort of creamier. And doesn't a 3 Musketeers bar have nuts or something?
>>
>>Reverse that and you have it correct. 3 Musketeers ads show the bar floating up out of reach, because it is so light.
>
>Could that be what we call a "Milky Way"? Just a creamy fondant whipped centre: "The sweet you *can* eat between meals without ruining your appetite"

sounds like a good description of it. :-)