>>I remember seeing a quote from a guy in the ad business saying it was the holy grail of advertising to sell people water.
>
>Actually, almost everybody buys water, most just buy from a utility. The real holy grail of advertising is to sell air! (we just had an 'oxygen bar' open in Helena).


I had a brainstorm on the way to work this morning. (Another first). If what I'm really buying is the container, not the water in it, why don't I just buy containers? I am going to look for sturdier replacements for the bottles and use those when I want to take water someplace.

Oxygen bar -- interesting. I have never been to Montana (although I would like to) but don't think of it as an oxygen bar kind of place.