This is the REG file:

REGEDIT4
[HKEY_LOCAL_MACHINE\SYSTEM\CurrentControlSet\Services\EMPS]
"ImagePath"="C:\\FMSRun\\EMPS.exe"
[HKEY_LOCAL_MACHINE\SYSTEM\CurrentControlSet\Services\EMPS\Parameters]
"AppDirectory"="C:\\FMSRun"
"Application"="C:\\FMSRun\\EMPS.exe"
"AppParameters_HostName"="localhost"
"AppParameters_Port"="1544"
"AppParameters_BackupDirectory"="C:\\HL7_IN\\"
"AppParameters_Switch"=".T."

This is the test batch file:

sc.exe delete "EMPS"
REGEDIT.EXE /S EMPS.REG
sc.exe create "EMPS" binPath= "c:\FMSRun\EMPS.exe"
sc.exe start "EMPS"

It does everything except I get an error on the last line of the batch:

The service did not respond to the start of cotrol requiest in a timely fashion.

The EMPS.exe will run fine if I run it manually, but will not start as a service.