People do and they do not want to wait 7-10 days to hook up their new toys. Cables, the beverages of the consumer electronics biz.

>I worked at BB for a while, and their employee discount was a certain markup above cost. I bought a $120 (store price) CAT 5 wire termination kit for about 15 bucks. All of the other cables were crazy cheap also. They sure know what to mark up - people need cables.
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