>>The last time I tried to rent a tape or a DVD I had everyone leave the room before the ads were finished. I understand people wanting to watch movies at home because they don't want to wait for the ads to finish, but why watch them at home?
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>I agree with you about all of that but you are barking up the wrong tree. It isn't Netflix's doing. All they do is rent DVDs that are made by others.

They are using the wrong guys for advertising.

To their merit, they are one of the few content providers where you can search before you become a member. At the time when the music shops were established after the clinical death of Napster, I tried many a website, and couldn't understand how did these guys expect to sell anything if the prospective customers can't look at the shelves?

My take at shopping nowadays is: don't try to sell anything to me, you'll only make me think of how much of that advertising cost am I paying with the product, and how much cheaper would it be if you didn't advertise. But when I want to buy something, then be available, tell me straight what you have, no small print, no private data harvesting, no "call for price", no "we'll send a quote to your email" or other schemes. Show me your wares, make your web shop easily searchable. And make sure that {yourCompanyNameHere}sucks.com doesn't have anything serious on you.