>When I bought my TV, I was not really sure about plasma or LCD, but I decided quickly for the LCD when I saw two put together in the same shop, with sun light directly in front of both, while you could watch the LCD very well, the plasma was reflecting all the light making impossible to watch. The sales person also confirmed me that is a problem with all plasmas and even with interior light (specially fluorescent), not only sun.

That's why shops shows LCD and plasma TV's in dark corners... :)