Usually I have trained myself to avoid reading billboards and other ads along the road, it's distracting and can be dangerous. This one I couldn't miss, because there's nothing else around, it sits in a middle of a lawn by a slow road, and I had to pass it four times during the day (took daughter to a party and then took her back). The house at the other end of the lawn architecturally looked like your typical Virginian rest area visitor center. The billboard, done in those movable letters, read

SUN WORSHIP 12 30
THE LIGHT SHINES
IN THE DARK

Obviously, the worshipers of the Sun are gathering, but I really never got the local date/time formats right, and whoever put up the sign was cheap on punctuation, so my question here is: is the Heliophile mass scheduled for every day at 12:30 or is it at usual time on December 30th?

And no, I don't think they're better than any other religion - they don't even try AND make sense (shouldn't that be "NOR make sense"?). When the Sun shines, it's not dark, by definition. Dark, again by definition, is absence of light. But I won't be caught trying to mix logic with faith, not this time. If they so believe, I say let them.