>>Our society has come to equate price with quality
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>Unfortunately I can't remember the details (when, company, model, etc) but I strong recall reading an article about a major car manufacturer which introduced a new low priced model. It did not sell at all well. Their solution was to take the same car, put on some extra chrome, rename it, and bump the price up 30-40%. Sales increased markedly.
When I was first trying to get traction as a consultant, a friend of mine who made a bundle in the nightclub business in San Francisco gave me two words: "velvet rope"
He said the first thing you needed when you opened a new club was a velvet rope blocking the entrance and a guy with a clipboard to keep people out.
As to setting the price : you say a number, if they don't blink and you don't giggle, that's the number.
As I tell my clients, I can find somebody to do it for you for $100 an hour less. I can also find somebody who'll do a heart transplant for $50 and a six pack. You want to be defended in a capital murder case by a kid from Legal Aid?
Charles Hankey
Though a good deal is too strange to be believed, nothing is too strange to have happened.
- Thomas Hardy
Half the harm that is done in this world is due to people who want to feel important. They don't mean to do harm-- but the harm does not interest them. Or they do not see it, or they justify it because they are absorbed in the endless struggle to think well of themselves.
-- T. S. Eliot
Democracy is two wolves and a sheep voting on what to have for lunch.
Liberty is a well-armed sheep contesting the vote.
- Ben Franklin
Pardon him, Theodotus. He is a barbarian, and thinks that the customs of his tribe and island are the laws of nature.
