>>http://www.microsoft.com/heroeshappenhere/register/default.mspx
>
>Does do you get trial software or full versions?

This mentions the NFR software and a very expensive breakfast/lunch.

https://microsoft.crgevents.com/heroeshappenhere/Content/default.aspx?p=J3TRB9#Standard

The Heroes Happen Here: 2008 Launch is a Microsoft event where meal and snack items in a cooler will be made available to attendees at no charge to help facilitate the event. In addition, not-for-resale (NFR) copies of product software will be made available to attendees of the event. The total value of such meal items with cooler is USD $70.00, NFR software is valued at USD $299.00.