>But it doesn't force them to watch it at the same time.


Let me guess, you are not an avid TV watcher nor loyal to any particular programs?

Yet you're opining about how loyal viewers will change their opinion.

If American Idol uploaded (or more likely streamed) a new episode every other day at 9pm, I can guarantee you a few million people will be watching the same stream.

The loyal viewers are like addicts.

Your point about schedules is a good one, and I agree.

But don't doubt for a second some sort of "order" for such a schedule will emerge from the chaos. That's just something we do naturally.