>>>The French Navy are running a recruitment drive, with a new motto: "To the water - it is the hour!".
>>>
>>>In French this is: "A l'eau - c'est l'heure!"
>>
>>"To the water - it is time!"
>
>"It is the hour (to do this thing)" as in "now is the time". Anyway, that's not important. Think of how the expression is pronounced (and how it sounds in English). As a francophone you probably don't get the play on words.

I don't know which one is the real one , but the French one makes sense to me, the English one kind of gets lost in the translation.