>>>Just to be clear- content ratings are guidelines for parents to know what their kids are likely to see.
>>>
>>>But 'ratings' in the TV industry is often used to mean how many people are watching and therefore how many people the advertisers are reaching. It is often the determining factor of a show's success or continuation.
>>
>>Which is bull... the ads aren't reaching us even when we do watch :). These guys are just playing with probabilities, they have no facts at all.
>
>So what persuades Americans to drink such c**p beer :=}

Beer is a drink of habit. The best beer is the beer which is always equally bad. Just don't change anything. So they have only to persuade them once to try it, get used to it (free samples, anyone?), and then just regularly feed the pigs and don't touch anything.