>>
>The thing I don't get is why is it called a "dashboard" builder? Follow this link to see some examples of what I consider a software UI dashboard:
>
>http://www.enterprise-dashboard.com/2006/03/04/a-dashboard-type-management-console-plus-23-ui-tips/

Then you need to broaden your idea of what a dashboard is.

You are talking about a BI or Executive Dashboard.

http://www.pcmag.com/encyclopedia_term/0,2542,t=dashboard&i=40726,00.asp

1)A launching pad for mini applications (widgets) in the Macintosh.

2) A software-based control panel for one or more applications, network devices or industrial machines etc.

(3) (Dashboard) An earlier Windows utility from Starfish Software that provided a centralized control panel for launching applications, finding files and viewing system resources. Originally developed by HP, it was later acquired by Starfish, a subsidiary of Nokia since 2006.

and Xbox Dashboard the system menu for the Xbox and Xbox 360 game consoles.

Hope you get it now:)