Eventually your competitors will use WPF to make these COOL LOOKING apps. Their marketing will emphasize this. You could lose sales over this. That would be the business benefits. At least to them if you don't react ;-)

>During a recent discussion of WPF and the possibility of using it in our applications the topic of what business benefits this new technology provides came up. We are a shop that has several small development teams creating and maintaining windows desktop applications. The applications we develop are not web enabled. We do not and will not have “designers” on staff.
> I can see plenty of negative expense in using this new technology but was unable to point to a single benefit.
>
>Are there any tangible benefits to using WPF beyond have a cool toolbar or button?