>If I remember correctly I first saw it in a Mad Magazine parody in the 50s <g>
>

I think practically every high school newspaper around has used it at some time, too. The kids' school, though, one year had the slogan "As timely as the school's clocks." This is was hilarious because not only was the paper published in frequently, but you could walk into three different classrooms in the school and find three different times on the wall clocks. For some reason, they couldn't get them in synch.

Tamar