>>>Ugly things: computer housing (for the last 20 years, 99% of the boxes are gray, drab boxes; black is a color). Stoves. TVs (can't blame them, though, there are no US made ones anymore). Cars all looking the same, in 50 shades of gray. Furniture. Flatware and stoneware (either plain ugly or a kitsch imitation of whatever the fashion was in richer houses a century or two ago). Advertising (mostly too loud, too glitzy, too fast). Movies (too much Hollywood, too little author, too many cliches). Shoes (try to find something that's not in fashion).
>>
>>But does it matter? Why would I need my computer to be shades of graduated blue and gold or whatever. Will it work better? Does a forest green car drive better than a grey one? etc.
>>
>>I want my computer to work well, my car to drive well, my shoes to be comfortable, my forks to be able to get food to my mouth and my clothes to keep me from being arrested.
>
>And you want your wine to just have the percentage of alcohol, your clothes to just keep you warm, you never had any curtains, wallpaper or anything with a pattern? You don't care whether things look nice or not?

I want my wine to taste good. I don't much care what shape or colour of bottle they put it in (as long as the bottle serves its proper function). I want my clothes to keep me warm and I have curtains so that people can't stare in at me. I detest just about every pattern of wallpaper I've ever seen. My walls are painted flat colours that agree with me.

>Then why does the most of industrial world try to produce items which look attractive? Look at Scandinavian furniture, most of Italian production... if it's something I'll put in the room where I spend most of my time, it better look nice. I was stuck with a few really ugly pieces for quite a while, and the experience is, well, ugly.

The industrial world is not producing items specifically meant to be sold to me. I want things to look nice, but I want them to be properly functional even more. Like I said, I don't really care what colour my computer case is. If my easy-chair is comfortable, I'm happy.

In any event, the problem is clear. What looks good to you may turn my stomach, and what looks good to me may spoil your dinner. All the manufacturing industry can do is go for what sells and not worry too much about what the odd individual buyer might want.