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300 Million for Lame Ads
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Forum:
Social marketing
Category:
Marketing
Miscellaneous
Thread ID:
01348517
Message ID:
01348562
Views:
15
>http://news.cnet.com/8301-13860_3-10044931-56.html?part=rss&subj=news&tag=2547-1_3-0-20
>
>And I thought Microsoft didn't have any money lying around to waste on poor old FoxPro (remember the lame "Marketing" back in the 90's.....).
>
>And they blow $300 MILLION on these "unfunny" commericials to pull people back from the Macs to the PC's and Vista.
>
>Hint.... how about just advertising the product... with REAL people.
>
>The Movaje Experiment was a good start.
>
>I am just flabbergasted...........

I have not seen these commercials, only read about them. But you misunderstand how advertising works. Just showing the product went out about 50 years ago, if not longer. Ads work mainly on a subliminal level. There is an old saying in the business -- "Sell the sizzle, not the steak."

Also, what real people? The people in TV commercials have always been paid actors reading scripted lines, even if they usually aren't as famous as Bill Gates or Jerry Seinfeld.
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