>>Hi everybody,
>>
>>What do you think is better as a job title:
>>
>>"Director of Programming" or
>>
>>"Director of Software Development" (or Project Leader)
>>
>>or what can you suggest?
>
>"Chief programmer"... nah, easily confused with "programmer chief" with all the tribal connotations.
>
>I'd avoid word "development" too, because nowadays the first association is the housing market. I don't want to be a developer - I'd rather not have anything to do in turning a piece of forest into a bunch of expensive condos with manicured lawns which are now becoming gradually deserted.
>
>In the old days, the developer had only one meaning: it was the base solution used in the first phase of the development of the negative (or positive) image on film or paper emulsion, followed by a fixer (or three fixers, in some color processes).
>
>So anything with programming, preferably.

I disagree. In the corporate world, programmer can denote a 'workerbee.' Many of the first level development positions are 'programmers.' While more technically demanding positions are often referred to as 'application developer,' 'software deverloper,' etc...