Which plan did you go with, $4, $10 or $28, and why?

>I was with GoDaddy for years and consistently had lots of problems that would take sometimes up to three weeks to fix. In the mean time, the site was down.
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>More recently I've hosted with Brinkster. Great service, no downtime.Good price.
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>>Got a friend of mine who is going to start a small business. Would like recommendations for a place to host it. Nice if they have website templates and built-in file transfers. No need for eCommerce and all that for now.