>I don't mind so much the ads for discount furniture, that you can have delivered for Xmas, as they need several weeks lead to preocess the order, or for folks who may be going to Disneyland. who need to book.
>
>BUT I have this oral montage in my head of the number of ads that feature, in many different intonations ".. this Christmas ...".

Yes, this. Is there any other?

>And the ones that really p!ss me off are those with celebs "meeting by chance" in a supermarket, or round each other's houses, etc. all enjoying Christmas Present, like it's already happened, or is happening now, but a month or 2 before the actual event. Unless they filmed those scenes last Xmas with a view to airing them this year, but I doubt that.

Me too (even though I've never seen any of those - and don't want to, don't even try to explain, what you said was enough). I seriously doubt anyone would pay the guys some substantial amount and sit on the product (the ad) for ten months.

Of course it's a fake. When was any dialogue on the ads for real? Even the most life-like-sounding dialogs get their credibility out of the window in the end, when the first guy, who didn't know about the product until the other guy enlightened him, starts praising its virtues. C'mon - you know the two sentences that you just heard and not a bit above that... and if you actually know what you're talking about now, then you were lying everything to this point.

Compared to advertising, SF is realism.