The Science of Fear: Why We Fear the Things We Shouldn't--and Put Ourselves in Greater Danger by Daniel Gardner
This is a fascinating read and provides an excellent insight into the world of fear; why we fear what we do, the mental processes driving our fears, the creation and marketing of fear, and how we may develop techniques to stop being afraid of the wrong things and start thinking clearly about the serious issues. It is a look at the science of behavioural economics as applied to fear.
http://www.amazon.com/Science-Fear-Shouldnt-Ourselves-Greater/dp/0525950621/ref=cm_cr-mr-titlehttp://tinyurl.com/b67gcw
In the End, we will remember not the words of our enemies, but the silence of our friends - Martin Luther King, Jr.
