>>Wake me up when there's an queue in front of M$'s store forming around midnight for something that begins selling in the morning. Ok maybe a game which gets pushed for Xbox first.
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>Like you mention, there are a lot of lines for Xbox games. There were also lines for Vista. If they build the image of the store the way I think they should I could see lines forming for their software packages. You have to make it a little cool, a little professional, and a lot techie.

I'm not betting that such a thing will or will not happen. With people who fall for advertising in so large numbers, anything is possible, given sufficient hype.