http://www.chicagotribune.com/business/chi-biz-sears-tower-name-change-willis-march12,0,7014962.story

Given that one of his most famous roles was set in a skyscraper, I guess it makes some sense to rename the Sears Tower after Bruce Willis.

What's that you say? It's not Bruce Willis it's being renamed after?

Fat chance many people will ever call it Willis Tower. I wonder what egomaniac dreamed up this one.