>>>Question for you -- is Willis Holdings really as well known in the UK as their CEO claims they are? He said the main reason they are doing this is to increase their name recognition in the U.S., which was previously nil.
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>>I've never heard of them. I don't care who holds what. I know of the Sears catalogue, though, if that's what the tower was named after orig.
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>I don't see how naming something after an actor is worse than naming it after a catalog.

Adam Sandler Convention Center, anyone?

I had a brainstorm at lunch. To help make ends meet during these hard times, I am selling naming rights to me, Mike, to the highest bidder. I will henceforth go by the contracted name and wear at least one article of clothing so designating me every Friday. Let the bidding begin!