He thinks it is a Fiat and a very small car. He thought it strange that such a billboard uses a small car. (It's only now that Americans begin to show interest in small (Fiat) cars.

Granted, it's a different car, but my first NEW car was a 1987 Fiero. Jet black. I LOVED it....my friends and family, however, hated it. They called it "Christine" (because of the Steven King movie). I'd give anything to have that car back. (especially since I drive a Ford Explorer)