That's why I made the comment that many are taking Google for granted. There's more innovation coming out of there than anyplace. Just look at the explosion of AJAX, jQuery, and client side technologies in general. That all started with Google Earth which can now be seen everywhere including the evening news.
Why is Google the #1 place college grads want to work at? Yes, potential to make a lot of money but also (and a result of) the pace of innovation.