They're having trouble on television right now selling things on television commercials.
Good!
(laughs) Yeah. (laughs) It's one of the untold stories. That television commercials are becoming less and less effective.
Why do you think that is?
Well, you get talked into buying something by the commercial. You try it, and it doesn't perform the way they said it would. About the fourth, fifth, sixth or seventh time that is, depending on your resistance factor... (laughs)