I've said many times that businesses often choose the tool, now more than ever. You mean the tool or the database?
By 2008, Quickbooks controlled >94% of business accounting retail sales in the US.
Customer choice of database in Quickbooks is:
a) SQL Anywhere,
b) SQL Anywhere, or
c) SQL Anywhere.
You probably think you know where I'm going... but try this: Latest versions of Quickbooks are written in NET. Any guesses what's going to happen with databases? ;-)
The issue for Intuit is that having dominated the *enormous* market segment that doesn't require database or development choices, growth requires invasion of the numerically far smaller but wealthier market segments whose personnel do want to issue specifications.
"... They ne'er cared for us
yet: suffer us to famish, and their store-houses
crammed with grain; make edicts for usury, to
support usurers; repeal daily any wholesome act
established against the rich, and provide more
piercing statutes daily, to chain up and restrain
the poor. If the wars eat us not up, they will; and
there's all the love they bear us."
-- Shakespeare: Coriolanus, Act 1, scene 1